July 16, 2024

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Tyler Technologies Unveils New Brand Architecture

PLANO, Texas–(Business enterprise WIRE)–Tyler Systems, Inc. (NYSE: TYL) introduced nowadays its new brand architecture, a wide enterprise initiative that greater organizes and names Tyler’s solutions and solutions to signify the verticals and markets it serves.

Given that launching the Tyler brand name in 2009, Tyler has included more than 50 new items by inside growth and acquisition. As the organization grew and ongoing to increase applications, it became apparent that the current approach to product branding was no for a longer time scalable.

“Our brand evolution is a necessary up coming step in Tyler’s growth to assure we continue to create on the powerful brand awareness and fairness we’ve relished around the earlier ten years,” mentioned Samantha Crosby, main promoting officer of Tyler. “Clients and prospective buyers can now much more effortlessly understand Tyler’s choices, and our teams will be far better geared up to make clear Tyler’s complete portfolio of remedies and the gains they convey to each jurisdiction.”

In excess of the previous 18 months, the enterprise collaborated with an exterior brand name tactic agency to conduct in-depth customer interviews, qualitative and quantitative surveys, and competitive investigate about Tyler’s manufacturer. Then, performing with additional than 200 associates from throughout Tyler’s corporation, the workforce produced a typical, structured, and reasonable naming composition.

The new brand architecture takes advantage of useful, descriptive product names and has eliminated all unique product or service logos. Tyler’s methods have been arranged underneath 5 answer portfolios: General public Administration, Wellness & Human Companies, Courts & Community Protection, Faculties, and Transformative Engineering.

“Tyler’s new manufacturer architecture represents a positive, historic step in our business historical past,” claimed Lynn Moore, president and chief government officer of Tyler. “This initiative has been a significant enterprise for several of our teams, as we required to make sure the construction would be scalable for future progress and would really symbolize the scope of our options for the public sector. We are enthusiastic to unveil our remedy portfolios and current product or service names with consumers and prospective customers.”

To read through much more about Tyler’s manufacturer architecture, stop by our web page.

About Tyler Systems, Inc.

Tyler Systems (NYSE: TYL) offers integrated program and know-how expert services to the general public sector. Tyler’s conclusion-to-conclusion answers empower community, point out, and federal governing administration entities to run more competently and link far more transparently with their constituents and with each other. By connecting data and processes across disparate units, Tyler’s solutions are transforming how purchasers gain actionable insights that resolve problems in their communities. Tyler has more than 37,000 thriving installations throughout much more than 12,000 spots, with clients in all 50 states, Canada, the Caribbean, Australia, and other intercontinental areas. Tyler has been identified various occasions for progress and innovation, together with Governing administration Technology’s GovTech 100 record and Forbes’ “Most Revolutionary Progress Companies” listing. A lot more information about Tyler Systems, an S&P 500 organization headquartered in Plano, Texas, can be observed at tylertech.com.