July 19, 2024

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Westrock Coffee Company, S&D Coffee & Tea Announce Moving Forward Under One Brand

Tiny ROCK, Ark.–(Enterprise WIRE)–Westrock Espresso Corporation, LLC (Westrock Espresso), and S&D Espresso & Tea (S&D), a subsidiary of Westrock Espresso, introduced now a unified rebrand, that will introduce a new visible identification as one particular firm. Relocating ahead, the two providers will begin offering assistance below a single identify, Westrock Coffee, reinforcing each corporations shared determination to build and efficiently function the preeminent built-in coffee, tea, and extracts provide chain in the environment.

The manufacturer is not just about a new brand and its connected shades, our manufacturer is what we reside out just about every working day, and this visual shift signals our uncompromising motivation to the individuals who power us,” reported Scott Ford, CEO and co-founder of Westrock Coffee. “As we glance to introduce our group to much more and more buyers all over the environment, we realize a higher chance to accelerate our mission as a single, and the want for model continuity is paramount to our results.”

In 2020, Westrock Coffee acquired S&D combining the major non-public label retail espresso provider with the major foodservice espresso, tea, and extracts provider. The blended company is making ready for future development under the Westrock Coffee identify and a short while ago announced expansion of its worldwide espresso, tea, and extracts development, producing, and packaging services in central Arkansas, Concord, North Carolina, and Johor Bahru, Malaysia.

Westrock Coffee’s companions and prospects will see a new modernized brand that will surface in all mediums and collateral, like making signage, fleet branding, social media platforms, and standard and digital communications. To coincide with the rebrand, Westrock Espresso launched a redesigned site, reflective of the combined brand’s choices, that can be uncovered at WestrockCoffee.com.

Our unified brand delivers new lifestyle and option to our rising firm, allowing us to concentration on far more transparency for the men and women that electrical power us and streamline our offer chain for the betterment of our farmer partners and our valued buyers,” claimed Ford.

About Westrock Coffee Organization

Westrock Coffee Business, LLC is the primary integrated espresso, tea, and extract company service provider in the United States supplying espresso sourcing and financing, provide chain management, solution progress, roasting, packaging, and distribution providers to stores, places to eat, comfort stores, industrial accounts, and hospitality consumers all around the entire world. With workplaces in 10 international locations, the enterprise sources coffee and tea from 35 origin countries.