July 19, 2024


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Canadian Law Firm Brand Index: Clients looking for practical, localized legal advice

In the new “Canada Regulation Company Manufacturer Index”, we see how customers of lawful products and services in Canada are on the lookout to their exterior counsel for realistic small business tips and localized authorized expertise across several jurisdictions.

Prior to the international pandemic, it was a little bit easier to decipher what corporate customers needed from their legislation companies. Differentiators these kinds of as potent particular relationships, a long-standing status, and responsiveness had been frequently the keys to locking in customer enterprise for decades at a time.

Now, in Canada and the relaxation of the environment, those attributes are basically declining as defining qualities for people legislation companies most-favored by customers. Rather, shoppers and customers of authorized companies — in Canada and in other places — are putting a considerably higher emphasis on the benefit of functional company advice and the broader strength of legal professionals.

In fact, in the most recent Canada Law Firm Brand name Index, Canadian consumers cited both of people attributes, alongside with localized legal knowledge across multiple jurisdictions, as the major characteristics they are searching for most in their outside counsel.

This shift is barely astonishing. As providers press forward and hope to get again to a far more usual point out following the substantial upheaval of the international pandemic, business enterprise danger alone is staying redefined. That signifies that corporate purchasers are in search of exterior counsel that hold a wider point of view and unique strengths that can assistance customers navigate the still-turbulent waters in 2022 and in the long run. Even further, clients in Canada and elsewhere are searching for all those outside the house legislation corporations that can show a sound keep track of file of high quality effects, efficient shipping, and potential-wanting commercial options, the Index confirmed.

Elizabeth Duffy, Senior Director of World-wide Client Companies at Thomson Reuters, stated their analysis displays that clients in Canada and around the environment were being prioritizing specialist skills in excess of historic associations or name. “In 2021, as organizations emerged from the disaster, lawful company getting patterns are focusing on forward-facing aspects like comprehension the client’s company and understanding of their sector,” Duffy explains.

In the minds of several shoppers, their outside regulation companies ought to be leveraging all their capabilities in direction of solving not just today’s legal problems, but individuals that consumers may possibly not but have predicted. In fact, consumers are relying on their legal partners to determine and fix these however-unseen complications. Those exterior legislation corporations — the ones that are genuinely proactive in their tips and innovative in their delivery — will go on to locate them selves most favored by Canada-centered corporate consumers, the Index exhibits.

You can enjoy Jennifer Dezso, Director of Consumer Relations at Thomson Reuters, breakdown not just the Canadian authorized current market, but also the marketplaces in the US, United kingdom, Mainland Europe, and the Asia-Pacific region.


As portion of this realignment of the threat state of mind, Canadian authorized buyers — like all those in many components of the planet — have indicated that they are prepared to enhance their lawful shelling out in 2022. In fact, additional than 42% of GCs at providers in Canada who were surveyed claimed their organization ideas to boost its overall authorized devote this yr. That enhance in invest, however, arrives with a larger bar for their outside the house counsel to fulfill in terms of ground breaking collaboration and specialized enterprise-centered knowledge.

Redefining chance

This year’s Canada Regulation Firm Manufacturer Index clearly reflected this redefinition of possibility, even as the Index itself remained comparatively secure. The top rated 4 places remained the very same from the prior 12 months, even as the unique scores between the leading team grew nearer.

The Index exhibits that Blake, Cassels & Graydon (Blakes) remains the Canadian current market chief for the seventh consecutive 12 months. In actuality, Blakes’ keeping power deftly illustrates this change in threat evaluation as the company has cemented its situation at the major by making on its deep interactions with its consumers and demonstrating a crystal clear knowing of clients’ companies.

The rest of the major 4 — McCarthy Tétrault at variety 2 Osler, Hoskin & Harcourt (3) and Norton Rose Fulbright (4) — each individual leveraged individual model differentiators to safe their place in this current market. And a few other regulation corporations — Torys, Borden Ladner Gervais, and Bennett Jones — showed that there is even now place to climb the Canadian legislation organization rankings as they all completed potent in the Index, each and every independently pursuing a method that merged a worthwhile comprehending of clients’ corporations with deep legal know-how. Obviously, as the Index displays, these two elements are the most potent mix that purchasers are looking for as they navigate new legal hazards.

Thomson Reuters’ Regional Legislation Organization Model Index 2022 illustrated how those people regulation companies in Canada and about the environment that noticed the most growth in this year’s Index were being the types that were being equipped to build on their own in the minds of customers in locations of model consciousness and shopper favorability. The Regional Index handles the lawful marketplaces in 5 individual international locations or regions — the United States, the United Kingdom, Mainland Europe, Canada, and the Asia-Pacific region. Each individual Index is dependent on data compiled in 2021 from Thomson Reuters Sharplegal research.


In today’s put up-crisis ecosystem, as the worst of the pandemic appears to be behind us, corporate clientele are not going again to the classic strategies of evaluating their outdoors lawful counsel. Rather, customers and legal provider buyers in Canada and somewhere else are trying to find legal companions that can reveal a deeper emphasis on aspects that will very best placement those purchasers to just take benefit of coming prospects and most effective encounter long term challenges.

You can obtain the Canada Law Firm Model Index here: