May 26, 2024


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How to Launch a Brand on Instagram and Expand to New Products

  • Serena Kerrigan commenced making films as a teen and has designed a occupation with her manufacturing abilities.
  • Kerrigan left her work in February 2020 to go after her a variety of entrepreneurial endeavours.
  • Nowadays, she runs a million-dollar firm centered on feminine self-confidence and associations.

Serena Kerrigan was performing in movie production at Refinery29, filming and developing content for the brand’s social-media platforms, when she observed her passion for sharing the female-protagonist place of check out, which she believed mainstream media lacked.

Kerrigan remaining her comprehensive-time position just two months right before COVID-19 arrived at the US and jolted the workforce. In February 2020, she commenced making her own brand as a “assurance coach” and worked with gals to establish their self-esteem and share their tales. She is now known as the “Queen of Self confidence” on her social-media platforms, where she has almost 600,000 followers across Instagram and TikTok.

A submit shared by SERENA F*CKING KERRIGAN (@serenakerrigan)

By June 2020, she formally launched her business SFK LFG, which specializes in social-media generation and item advancement. Due to the fact launching SFK LFG, Kerrigan has created three seasons of an Instagram Reside dating exhibit identified as “Let us Fucking Day” and released a corresponding card video game by the exact name. 

Kerrigan leveraged the social-media subsequent she crafted as a self-assurance mentor to produce loyal audience customers and fired up prospects. To day, her numerous entrepreneurial avenues have booked far more than $1 million in life time profits, which Insider confirmed with documentation. 

Turning agony into inspiration

Her entrepreneurial journey commenced when she was 15 years previous and struggling from her to start with heartbreak. At the time, she was pursuing in her parents’ footsteps by having a filmmaking course at her New York City substantial faculty. When her father prompt she “compose what you know,” she did particularly that. 

Kerrigan gained finest photograph at her higher school’s film festival for the semi-autobiographical movie she shot, directed, and made. That was the start out of her vocation, she stated. 

“That second was so pivotal for me,” Kerrigan reported. “To be a youthful girl and have so considerably company more than telling my own tale and be the creator of it from inception to completion was so new to me.”

Commencing a personal brand name on Instagram

Serena Kerrigan, founder of SFK LFG

Courtesy of Serena Kerrigan

That passion led her to Refinery29, wherever she worked for practically 4 a long time. Throughout her stint at the digital-media firm, she was tasked with producing a YouTube collection termed “Taboo.” This needed her to communicate with each day gals and field gurus about woman insecurity.

“That is when the wheels started out turning,” she said. “I assumed, ‘Could I change this into my individual model?'” 

Kerrigan applied her working experience at Refinery29, together with getting a notable facial area from the manufacturer, to build herself as an unbiased and honest source on social media. She stayed consistent with her messaging, located media possibilities, networked with other creators, and partnered with models for social campaigns working with her generation skills.

After leaving Refinery29, Kerrigan centered on her particular manufacturer by turning out to be a self confidence mentor who worked with 150 women of all ages — ranging amongst 14 and 60 yrs outdated — around


. Although she no extended coaches regularly, keeping the classes not only added to Kerrigan’s mission of uplifting gals but also grew her on line viewers. 

When she launched her weekly Instagram Live courting exhibit in April 2020 — which she solitary-handedly shot and manufactured — she stated her loyal supporters served the application go viral. As her movie netted thousands of views, sponsors like Bumble, Trace Drinking water, and Mumm Champagne approached her about collaborations.

Kerrigan earned 6 figures in revenue from her relationship exhibit in 2020, which Insider confirmed with documentation. She mentioned it was essential for like-minded business people to come across sponsors that align with their artistic visions. 

Leveraging social media for new opportunities

Serena Kerrigan's card game, Let's Fucking Date

Courtesy of Serena Kerrigan

“Let us Fucking Date” ran for 3 seasons, involving April 2020 to March, and helped Kerrigan extend her reach with paid out partnerships and live displays.

Ahead of her card-activity launch in September 2020, she applied reminders on social media and functions in on-line publications to boost pleasure among her followers.

“The advertising approach has constantly been about shock: How do we produce hoopla in a way that generates FOMO?” Kerrigan claimed, referring to the acronym for “dread of lacking out.” When she introduced a single variation, with a advertising marketing campaign of a secret-box match, she marketed 1,500 units in 44 several hours. Kerrigan attributes that good results to her ability to develop excitement individuals crave.

Currently, Kerrigan has by now marketed far more than $900,000 worth of card games, in accordance to files confirmed by Insider.

“It all started out by sharing my courting existence,” Kerrigan claimed. “My particular everyday living will take place, but it truly is about using management of my tale.”